Pepsi was put on the defensive about Jackson's popularity, which some thought had waned since the first commercials in 1984;                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
                                                                                                                                                                                                                                          Enrico himself wondered if Jackson could possibly be as hot in 1987 as he was in 1984. But an anonymous Pepsi insider said,                                                                                            
                                                                                                                                                                                                                                                                                                                                                                                                                                                         "We expect him to be a trendsetter again. A lot of people say he's through; we are convinced that he's still hot."